Value Centric IBP

· Do you know the real value your customers gain from your products or services?

· Do you understand how that value compares to what your competitors offer? What’s your value gap?

· Can you predict the risks to that value — or better yet, the opportunities to expand it?

· Do you know the capabilities you’ll need to strengthen and grow that value over time?

· Do you know which customer segments realize the most value — and how much you’re capturing in return?

· Do you know how loyal those customers really are, and what drives their loyalty?

· Is your organization aligned around a common definition of value — not just revenue or margin?

· Do you have a strategy to maximize both customer value and business value— and is it truly integrated into your day-to-day planning and execution?

· Is your company culture obsessed with value — for both the customer and the enterprise?

· And finally: Are you using emerging technologies and AI not just to automate, but to amplify value creation, uncover insights, and plan proactively?

If you answered “yes” to all of these questions, congratulations — you’re either running an exceptional company or on the fast track to building one. In fact, you might be better suited to write a book about it.

But if, like most leaders, your answers included a few “no”s or “not sure”s, then Value Centric IBP can be useful guide. It offers a practical framework to help you build, measure, and lead through value — and transform your business in the process.

Value-Centric Integrated Business Planning (IBP) transforms traditional planning by anchoring every decision in what customers truly value and how businesses capture that value. Unlike conventional approaches focused on volume and cost, our methodology integrates customer lifetime value, segment economics, and margin optimization into a planning cycles enabling organizations to create a self-reinforcing loop of loyalty, profitability, and cash flow that turns planning into competitive advantage.

Atid Group is building a collaborative community to continuously evolve this methodology. We're seeking Advisory Partners to provide strategic direction, implementation and consulting support, and co-develop AI-driven tools and platforms, Thought Leadership Partners to create frameworks and publish insights, and Practitioner Partners to pilot applications and share real-world case studies. Together, we're redefining how companies connect customer value to operational excellence through both methodology and technology innovation. If you believe planning should be a value engine—not just a cost model—we invite you to join our development community. Contact us if you are interested.